AXE’s Marketing Team Injects Actual Attractiveness into Their Business Cards


By usfndns / / For more than a decade, AXE and The AXE Effect have been synonymous with overwhelming attraction. When members of AXE’s marketing team needed new business cards, UNION, Toronto harnessed the attractive power of pheromones to create a card that brought the AXE Effect to life. Each team member’s pheromones were isolated and infused into their cards, allowing the cards to communicate far more information than just a phone number and email address.