By usfndns / / Coors Light Canada has launched a spot that introduces a new character for the brand. Meet Mountain Man, a mountain man who wears a bear head hat that talks. More appropriate for an ad for Coors Light or absinthe? We’re not sure. Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post’s Marc Langley.