Heineken Encourages You to Explore the Secrets of Your City


By usfndns / / Regarding the spot, Gianluca Di Tondo, senior brand director of global Heineken brand, said: “Men of the world want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones. Heineken is always looking for innovative ways to interact with our men of the world. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city.” Amazingly entertaining film to watch. Agency: Wieden & Kennedy Amsterdam. Via