CP+B London’s Turkish Airlines “Epic Pool Dunk” Takes 22 Takes to Slam


By usfndns / / In response to some of the immensely popular ‘dunk’ videos online, Turkish Airlines has created their own ‘epic pool dunk’ for their sponsorship of the Euroleague Final Four. The 30-second TV spot, which was shot in one take, sees a number of basketball players enjoying a pool party that quickly escalates into an amazing 11-man pool dunk. The ball makes its way around the pool through the hands of some of the biggest names in European basketball, before being hoisted 20 feet in the air by water jetpack and slammed majestically into the hoop. With only a day to choreograph, rehearse and shoot and with the light fading, on take 22 the team finally managed to nail a perfect take.