Timber & Cox Communications Reveal The Benefit Of “Extras” in Epic New Campaign


By Egotist / /

The world-renowned visual effects team at Timber transcends the cinematic experience in Cox Communications’ new campaign entitled “Epic Battle.” The ambitious spot places viewers right in the midst of an active battle, revealing that the addition of “extras,” both in battle scenes and through Cox services, is always an advantage.

To elevate the scale, ferocity and cinematic scope, Timber used crowd simulation software to take 100 extras and make them feel like 1,000. Animated characters blended seamlessly with real ones, along with CG weaponry and digital fire effects, creating a larger-than-life world akin to “Game of Thrones” or “Lord of the Rings.”



Client: Cox Communications
Spot Title: “Epic Battle”

Director, Customer & Non Customer Campaign Creative: Kelly Morgan
Manager, Customer Campaign Creative: Tawny Reyes-Ruden

Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
SVP Executive Creative Director: Avital Pinchevsky
VP Creative Director: Monserrat Valera
Creative Director: Tom Flanigan
Senior Art Director: Peter De Guzman
Copy Writer: Sara Driscoll
Executive Producer: Stephen Clark
Producer: Stacy Miller
EVP Group Managing Director: Cary Pierce
VP Management Director: Tony Riley
Account Supervisor: Eric Lessens
Account Executive: Tess Babbitt
Senior Production, Business Manager: Natalie Schrimpl

Production Company: A WHITELABEL Product
Director: Paul Middleditch
Managing Partner: Ellen Clarke
Executive Producer: Alexis Kaplan
Producer: Anna Joseph
DP: Tom Sigel

Editorial Company: Lord + Thomas
Executive Producer: Celena.Mossell
Editor: Steve Immer
EP, Director Of Music: Stump Mahoney
Audio Manager: Jason Ryan

Postproduction Company: The Mill
Color Producer: Dan Butler
Colorist: Luke Morris

Visual Effects Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Senior Producer: Seth Gantman
Flame Artists: Brandon Harden, Todd Mesher
Compositors: Michael Loney, Eddie Anton




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