Thinkmodo's Case Study for the AMC Zombie Experiment in NYC
If you don't follow the work of NY's Thinkmodo, we'd definitely suggest it. They consistently set the bar for marketing that gets spread virally. This case study wraps up the story of their latest campaign (one we previously posted) for client AMC (makers of the show The Walking Dead). AMC is battling DISH after being dropped from the satellite provider — and they want people to be aware of it and raise a stink.