Lux Body Soap Goes Guerrilla Inside Women's Showers

September 17th, 2012 / Comments (0)

In ladies' shower rooms across spas, clubs and gyms Lux sampled bottles of their Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids. Agency: JWT, Singapore.

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