Will Ferrell Makes Old Milwaukee Ads for Sweden, Where Old Milwaukee Isn't Even Sold

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If you do some digging, you'll find that this campaign just keeps getting stranger. Back at Super Bowl time, Will Ferrell did an Old Milwaukee ad that only appeared in North Platte, Nebraska — but then got picked up in large form across the internet. Now, four new commercials have been released in a very odd format, as if they were video-recorded off a television. Supposedly, they're running in Sweden, where — according to a comment on this Slate post — the beer is not even sold. Are we being played by a sophisticated marketer with a secret new formula for viral success?

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