No matter how much we all want to believe this is authentic, it can't be. Right? But with all the money they've put behind the video and the pop star cameos, it cost a grip to make. We'll be interested to see who's behind it.
When Jung von Matt was tasked with marketing home repair brand OBIm they looked at the competition and saw a price war filled with terribly designed ads. So they created something better — "billboards" by renovating patches of homes and building near the store locations that were the dimensions of traditional billboard space. Smart.