Got (Real) Milk?
SF's Goodby, Silverstein and Partners has recently launched a new “Got Milk?” campaign called ‘Science of Imitation Milk’ for the California Milk Processor Board. This new ad campaign highlights the benefits of ‘real’ milk versus imitations like soy and almond milks. ‘Science of Imitation Milk’ consists of two 30-second spots titled “Name the Ingredients” and “Plenty to Go Around.”
In addition The CMPB is also launching a new web site, www.ScienceOfImitationMilk.com, and mobile app, delivering a new, quirky, interactive and educational experience so users can learn about the curious-sounding ingredients in imitation milks.