Got (Real) Milk?

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SF's Goodby, Silverstein and Partners has recently launched a new “Got Milk?” campaign called ‘Science of Imitation Milk’ for the California Milk Processor Board. This new ad campaign highlights the benefits of ‘real’ milk versus imitations like soy and almond milks. ‘Science of Imitation Milk’ consists of two 30-second spots titled “Name the Ingredients” and “Plenty to Go Around.”

In addition The CMPB is also launching a new web site,, and mobile app, delivering a new, quirky, interactive and educational experience so users can learn about the curious-sounding ingredients in imitation milks.


Cute commercial, but this will be controversial. It's not cute for the folks who are ALLERGIC to cow's milk and therefore, have no choice but to drink alternative 'milky' drinks for either lactose intolerance, allergens, and other health reasons.

Not to mention, they are counting on the stupidity of the viewer. The ingredients they list off are ubiquitous, and many are vitamins and minerals.

And don't forget the "ingredients" of milk include:

bovine growth hormone


Your milk has blood and puss? Maybe you should buy it somewhere else.

Imitation milk is not milk, almonds and soybeans have no mammary glands.

Let's call it what it is -- dried ground almonds/soybeans in water... mm delicious (not)

what is this? i dont even... i will admit that it was entertaining and i did like how cheesy *har har* it was, but i am not sure exactly what they are trying to do here. i guess make the ingredients of artif
icial milk look weird and scary because people do not know the "scientific" nutritional terms for vitamins and minerals? every "curious" ingredient they mentioned was for a vitamin or mineral, except for the vegetable gums (which are safe and aid with controlling diabetes and cholesterol) and carrageenan, which comes from kelp. some people are afraid of carrageenan because of its potential to be carcinogenic. it can be, if it has a low molecular weight. the kind they use in food has a high molecular weight and is safe, they don't and can't put "bad" carrageenan in foods. (chocolate milk has carrageenan in it as well as vegetable gums, so what gives?). riboflavin b2 isnt some chemical made in a lab, its, *shock* vitamin b2: a key nutrient for good health. i ended up on this site because of an ad that said: "just how do you pronounce alpha-tocopherol"? oh, you mean a type of vitamin e? something fantastically beneficial in your diet? well shucks, why do you ask, crazy alluring ad? being curious as always, i clicked on it and went through these activities. i am still confused... if you know what is really in milk its pretty damn disgusting. i am not demonizing milk or anything because it is both "ok" and bad. too much soymilk can also be bad. almond milk is just great. i am hip to the evils of nasty mass-produced foods as well as things that concern nutritional science, so im not trying to present this post as some kind of anti-milk or monsanto chugger or anything, but this is just, well... i am still scratching my head on this one. i also know that the amount of vitamins and minerals in any food is useless if it is not properly absorbed by the body which can depend on many factors. i love how they call you an "expert" without actually teaching you anything and then playfully insult you a few times. i am not sure what they are trying to accomplish by playing on scientific ignorance with... "science!?!?!?" this really doesn't make any sense, from a scientist. GO SCIENCE!!! :D

oh yeah, i just remembered the reason why milk is sold in opaque containers too. it is to block out light because it will destroy the riboflavin. why the hell are these people dissing on b2 when they go out of their way to make sure it is protected in milk and it is something good for you? this is quite the marketing scheme. it just screams "we thrive on your ignorance and our nonsensical misinformation". way to go, dairy industry's marketing team. you fail forever.

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