MTV may have cracked the code to voter apathy.
MTV "Fantasy Election '12" is a desktop and mobile game that gives young people a new way to hold presidential and congressional candidates accountable, and reward youth for getting involved in Election ‘12. Similar to Fantasy Football, “Fantasy Election ‘12” enables users to draft a team of candidates pursuing the presidency or congress, earning and losing points based on how their players behave in the real world. Users will also earn bonus points for real world actions like registering to vote, voting, and testing their political knowledge. Players who excel in “Fantasy Election ’12” will be eligible to win prizes ranging from tickets to MTV’s Video Music Awards to schwag and free downloads.
The game was developed by HYFN, a renowned digital agency who has created social experiences for some of the most recognized brands in the world including Nike, Coke, Disney, Universal and more.