Troika Rebrands The CW, Launching "TV Now" Tagline

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Local brandng agency Troika is launching a new tagline and revamped identity for The CW network across its on-air and digital channels.

New "TV Now" tagline, which reflects The CW's forward-thinking, next-gen business model, and speaks to the immediacy of the network's audience and its consumption of content.

Creative Agency: Troika
Executive Creative Director: Dan Pappalardo
Executive Producer: Holly Eddy
Creative Directors: Reid Thompson & Whit Friese
Head of Production: Scott Tinter
Producer: Trevor Steadman
Coordinator: Chris Konopasek
Art Director: Heather Kim
Designer/Animator: Marcos Vas
Designer: Micah Han
Junior Designers: June Sim & Mindy Park
Design Assistants: Aldis Ozolins & Andrew Shin
Senior Animator: Mark McConnell
Animators: Eric Del Greco, Gary Hebert & Jun Kiim
Editor: Yuhei Ogawa
Writers: Matt Cole & Charlie Short
Sound Design: Echo Lab


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