It's like magic in your hands. Mmm feels good.

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Nice effects in this Goodby Silverstein & Partners spot for Motorola's new Droid Razr M literally puts the magic of the phone into the palms of your hands. It's a nice, human way to communicate the extra-large edge-to-edge screen display on the phone, by stripping away the hardware, and focusing on the many uses you can put the phone to.

Advertising Agency: Goodby Silverstein & Partners
Co-Chairman/Partner: Rich Silverstein
Executive Creative Director/Associate Partner: Christian Haas
Copywriter: Carter Debski
Art Director: Maggie Bradshaw
Head of Broadcast Production/Associate Partner: Cindy Fluitt
Broadcast Producer: Ed Galvez
Group Account Director/Associate Partner: Rob Smith
Account Director: Amit Singh
Account Manager: Julia Gilbert
Business Affairs Manager: Yudy Ybarra
Production Company: Anonymous Content
Director: Mark Romanek
DP: Jeff Cronenweth
Executive Producer: Eric Stern
Line Producer: Ayelet Weinerman
Editorial Company: Arcade Edit
Editor: Paul Martinez
Ass. Editor: Pete D'Andrea
Executive Producer: Nicole Visram
Visual Effects: Method Studios
VFX Supervisor: Jason Schugardt
Flame Artists: Dominik Bauch, Noah Caddis, Ian Holland
Producer: Mike Wigart
Motions Graphics: Jessica Engles, Matthew Lee
Executive Producer: Stephanie Gilgar
Music: Massive Music
Composer: Auke Riemersma
Arranger: Chris Campanaro
Publisher: MassiveMusic New York Publishing
Mix: Lime Studios
Engineer: Loren Silbert
Telecine: CO3/L.A.


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