What do Justin Bieber and L.A. have in common?
So what do Justin Bieber and Los Angeles have in common? We know the possibilities are infinite but the answer is not as obvious as one might think. Global agency BBH is here to stay.
BBH LA is laying down roots in a new space at 8360 Melrose Ave. in West Hollywood, solidifying the global advertising agency’s bi-coastal U.S. operations. Since the New York office first sent two people west to set up an agency outpost in late 2010, BBH LA has grown to 13 full-time employees and has expanded its client roster to include three of the five leading entertainment studios, Los Angeles County Museum of Art and Justin Bieber's "Girlfriend" (a Give Back Brands Fragrance - http://www.justinbiebersgirlfriend.com/), as well as creative for Google and BBH Zag.
Read more after the jump off...
The LA office recently earned its first agency recognition with four Webby honors for Google Music - including the judge-selected Webby, the People's Voice award for Corporate Communications and People's Voice awards for Best Visual Design and Best Navigation – helping lead the global network to be recognized as the Webby’s “Agency of the Year.”
Finding its home at the intersection of advertising and entertainment, BBH LA was launched to further build the agency’s brand content experience. The agency’s ambition in LA is to partner with the film, entertainment and technology communities in new ways, and to build on that experience by developing innovative content solutions for other product and service brands.
BBH LA first took up offices in the former bungalow of Frank Sinatra, located in the film lot of the original United Artists film studio that was founded by Charlie Chaplin, Mary Pickford and Douglas Fairbanks. At the heart of this renowned creative community, BBH LA has been busy bringing new creative firepower to the industry by designing campaigns and movie marketing to live and thrive outside of traditional channels. The agency is also moving beyond advertising to develop new concepts for TV programming.
Led by Executive Creative Director Pelle Sjoenell from BBH New York, BBH LA is building on the global ad agency network’s legacy of pioneering brand content “firsts.” These groundbreaking programs from around the globe have included the first-ever brand owned broadcast license in the UK for Audi; the first-ever brand television series conceived of and produced by an ad agency, MTV's “Axe Gamekillers;" and Smirnoff's "Tea Partay," which was the first long-form advertisement to go viral on YouTube.
Once settled into its new offices on Melrose Ave. this summer, the agency will have more room for ongoing growth. BBH LA will focus on continuing to build its creative bench strength by recruiting new talent from the southern California film, entertainment, gaming and technology communities. The BBH LA team reports directly to BBH New York CEO Greg Andersen and Chief Creative Officer John Patroulis.