Sound changes the way we see. And all you have to do is listen.

Ignited just launched a campaign for DTS called “DTS Listen". They created an anthem film (above) that was unveiled at CES. The campaign also includes social media implementation and a Facebook campaign where fans create their own versions of the posters and each week they pick a winner to win a sound system.

More work after the jump off...

These display ads include an image that could tell two stories. For example fists in the air – fans asking for an encore at a concert or a united revolution fighting for justice? A soccer goalie on his knees, with his hands covering his face – is he claiming victory or crushing defeat? Only the sound can provide the context and tell the true story. The ads invite consumers to click through and listen, in order to reveal the truth. Please note that all of the dual-meaning posters are accompanied by the poster that says “Sound Changes The Way We See.”

Creative Directors: Troy Scarlott, Jordan Atlas
ACD/Copywriters: Graham Simon
ACD/Art Directors: Noel Woolford
Copywriter: Karin Djelaj
Art Director: Chris Schott
Producer: Heather Gonzalez
Rich Media: Cliff Pollard, Curtis Anderson