If you liked it so much, you should have put some bacon on it.

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StruckAxiom and Secret Weapon have just launched an integrated campaign for Jack in the Box called “Marry Bacon."

The overall campaign concept, created by Secret Weapon Marketing, features a guy who loves bacon so much that he marries it. Targeting young fast food lovers, the campaign launches with a StruckAxiom-created digital engagement at marrybacon.com.

The digital experience expands the Marry Bacon narrative across mobile, tablet and desktop platforms. Jack in the Box fans will find unique content and experiences designed specifically for smartphones and tablets—along with content and objects tailored for social interaction.

Interactive experiences include the “Bacon Love Meter” which utilizes touchscreen interaction on mobile devices and tablets to deliver a percentage of bacon love. “Bacon Baby” encourages bacon lovers to upload photos or use a webcam to create bacon/human offspring. And across all platforms and devices, StruckAxiom created a gallery of bacon-inspired, easy-to-share animated gifs (Wedding GIFs).


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