Gatorade didn't need to advertise at the Olympics.

August 16th, 2012 / Comments (0)

They weren't there on stadium billboards. They weren't there on double-decker buses. They weren't on buttons, souvenirs or commemorative snowglobes. They weren't there officially sponsoring anything. They were there for real. Inside the bodies of some of the greatest athletes on earth.

Well done.

Agency: TBWA\Chiat

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