K&C and The Richards Group help Motel 6 celebrate 50 years.

Motel 6 and The Richards Group recently joined forces with production company King and Country (K&C) to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand's 50th anniversary. The spot takes us on a classic family road trip that spans 50 years. Rick Gledhill directed for K&C. This spot was completed start to finish all in house at K&C - production, direction, editorial, animation, and VFX.

www.kingandcountry.tv

Project Title: Motel 6 “Metamorphosis”
Running Time: :30
Debut Date: April 13, 2012
Key Tools: RED Epic camera system, process trailer, camera car, Technocrane; Maya, V-ray, PF Track, Mental Ray, Nuke, After Effects.

Client: Motel 6

Branding Agency: The Richards Group
Brand Creative Group Head/Writer: Chris Smith
Brand Creative/Art Director: Peter Everitt
Producer: Sheri Cartwright

Production Company: King and Country
Director: Rick Gledhill
Executive Producer: Jerry Torgerson
Line Producer: Gary Kout
Post Producer: Paul Winze
Director of Photography: Jordan Valenti
Editor: Andrew Maggio
Art Director: Jon Lorenz
VFX Supervisor: Bryant Reif
Designers: Rick Gledhill, Mike Goubeaux, Gabriella Russo, Pietro Desopo, Tom Kenney, Greg Mitchell, Dan Hamilton
Previsualization: Billy Maloney, Hugo Codinach, Jon Lorenz, Mike Johnson, Bryant Reif
3D Artists: Kyung Park, Mike Johnson, Andrew Cook, Billy Maloney, Andrew Parris, Chris Kelley, Greg Mitchell, Adam Swaab, Tim Salikov
Compositing Artists: Jon Lorenz, Rick Gledhill, Tom Kenney, Chris Kelley, Adam Swaab

Telecine Company: New Hat
Colorist: Bob Festa

Sound Effects Company: Lime Studios
Audio Mixer: Loren Silber