4 Flats and a Pink Sno Ball
Featuring world-renowned pro cyclists Tim Johnson, Jesse Anthony and Lea Davison, the campaign, shot entirely on the RED EPIC X, captures the heartfelt thrill of the sport while showcasing the benefits of Strava, the new community that "lets athletes all over the world experience social fitness—sharing, comparing and competing with each other's personal fitness data via mobile and online apps."
Creative Directors: James Selman & Matt Stein
Director: Danny Moder; "Shower", "No One, Everyone"
Director: Tim Wheeler; "4 Flats and a Pink Sno Ball"
Production Company: Farm League
Production Company EP: Tieneke Pavesic and Tim Lynch
Line Producer: Michael Pizzo
Director of Photography: Danny Moder
Editor: Kyle Valenta
Editorial Company: Joint Editorial
Editorial Company EP: Patty Brebner
Titles: Alex Kopps and Syd Garon
Music Company, No One Everyone: Agoraphone
Composer, No One Everyone: Telekinesis
Music Supervisor, No One Everyone: Beth Urdang
Music 4 Flats and a Pink Sno Ball: "Too Young to Burn" by Sonny and the Sunsets on Fat Possum Records
Music Company, Shower: Agoraphone
Composer, Shower: Sindri Már Sigfússon
Music Supervisor, Shower: Beth Urdang
Post Production Company: A52