180LA encourages us to play hooky.

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180LA and Mitsubishi announced today its “Temp Drive” marketing campaign, which will give a few fortunate consumers the opportunity to take a break from work and spend an entire day test driving a new 2012 Outlander Sport.

Consumers are encouraged to visit mistubishicars.com/tempdrive where they may apply for a temp to replace them at their job for one day and, instead of work, enjoy a whole day “at play” test driving the stylish and versatile 2012 Mitsubishi Outlander Sport crossover for themselves.

Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner / Grant Holland
Copywriter: Ben Bliss
Art Director: Rob McQueen
Head of Production/Managing Partner: Peter Cline
Producer: David Emery
Group Account Director: Amy Call
Account Director: Sandy Song
Account Manager: Cassie Jackson

Production
Production Co.: TOOL of North America
Director: Erich Joiner
DP: Mark Plummer
Executive Producer: Oliver Fuselier
Shoot Location: Los Angeles, CA
Shoot Date: 3/17 & 3/18/12

Editorial
Editorial Company: Spotwelders
Editor: Michael Heldman
Executive Producer: David Glean
Producer: Carolina Wallace
Assistant Editor: Doug Scott

Editorial / Web Content
Editorial Company: 180LA
Editor: Dave Groseclose

Completion/Special Effects
Colorist: Adam Scott
Transfer Facility: The Mill
Online: The Mill

Recording Mix
Recording Studio: Eleven Sound
Date: 4/9/12
Final Mix: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: DJ Fox

Music
Music Co: Black Iris Music
Executive Producer: Daron Hollowell
Creative Director: Jonathan Fuller
Producer: Jeff Carver

Comments

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This is a great idea! People come up with creative ways to advertise their product and this is definitely one of them.windows 7 problems Every car enthusiast would log in in hopes of getting to try out the Outlander. This would also enable the company to get a consensus of their fan-base.

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