Brand New School is Feeding America

In a major effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote this charitable program nationwide, advertising agency Hill Holliday and Brand New School created a simple but poignant cinema spot that debuted in theaters across the country in November and continues to screen for moviegoers.

Agency: Hill Holliday
Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Art Directors: Christopher Palazzo, Mario Sader
Designers: Stephen Kelleher, Kaya Ono
2D Animation: Ben Hill, Erica Gorochow
Managing Director: Danny Rosenbloom
Executive Producer: Devin Brook
Producer: Madison Brigode
Production Coordinator: Misha Brea

Music: Nick Drake's “Place to Be”