What We Learned In 2012: Jason Sperling
Senior VP/Group Creative Director, RPA Jason Sperling is the creative force behind a number of highly iconic campaigns, like the launch of the iPhone and is perhaps best known as the creative director and driving force behind “Mac vs. PC” campaign.
What I learned in 2012, in no particular order.
It is not okay to be sitting on the couch watching TV, working on a laptop and instant messaging on an iPhone all at the same time. A line must be drawn.
People enjoy socializing with brands when they act more like friends – helpful, caring, selfless and a really good listener.
Patton Oswalt, Rob Delaney and Kelly Oxford are #awesome on Twitter.
Kristen Wiig and Andy Samberg are apparently replaceable.
If your daughter says she wants a pixie cut, don’t believe her. Afterwards she’ll yell at you, cry her eyes out and demand all her hair back “this instant!”
No matter how sticky and awesome and shareable our content is, we still have to contend with things like this…
Skype interviews never seem to work. “Can you see me? No? How about now? No? Now? How about now? No? This fix it? No? Fuck this. We’re talking on the phone.”
RPA doesn’t have much more time being the underdog that no one expected to win the big award or come up with the amazing idea.
Nothing puts a strain on a relationship, dinner party or discussion at a urinal like a national election.
We could not have helped a nicer, more deserving band get their big break.
You have to earn respect. Every single day, with every single piece of work you do.
Clients expect and deserve your very best.
I learned I have the most awesome creative department in the world. Wickedly talented. Uncomfortably nice. And chock full of heart.
And I learned that if you do great work, a blog that refers to you as “so-and-so” in 2011 might actually know you by name in 2012. J
To read the entire "What We Learned In 2012' series, click this.