Consisting of a fairly standard projector and a low-res webcam, the technology superimposes an interactive skin on the surface in front of it by first mapping out the area and measuring the borders of real world objects, such as a book, or several individual notes. FingerLink is then able to detect individual fingers, allowing the user to trace across the document and perform a variety of actions like selecting images or copying text.
In this new online spot from Duval Guillaume Modem, world famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they're drinking. Will they be able to tell which Coke they're drinking?
Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity's tooth-cleaning habits with their spot for Philips Sonicare, "Stick with Technology." The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their lives at an exponential rate, does 72% of the US population continue to scour our teeth with what are essentially bristles on a stick?