Consisting of a fairly standard projector and a low-res webcam, the technology superimposes an interactive skin on the surface in front of it by first mapping out the area and measuring the borders of real world objects, such as a book, or several individual notes. FingerLink is then able to detect individual fingers, allowing the user to trace across the document and perform a variety of actions like selecting images or copying text.
In this new online spot from Duval Guillaume Modem, world famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they're drinking. Will they be able to tell which Coke they're drinking?
Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity's tooth-cleaning habits with their spot for Philips Sonicare, "Stick with Technology." The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their lives at an exponential rate, does 72% of the US population continue to scour our teeth with what are essentially bristles on a stick?
LA creatives, Julie Matheny, Scott Blew and Ivan Cash, came up with a genius idea all music lovers can get behind. In four days, Couchella will live-stream original curated music from the internet. Between now and then, artists can submit videos and listeners can nominate bands. On April 23, we all get a small, tasty slice of what the internet music scene has to offer.
As part of his role as official ambassador to this year's Record Store Day, Jack White's label Third Man Records will open a special booth to the public. Fans will be able to use the 1947 Voice-o-Graph, which is the only public vinyl record recording booth in the world — recording up to two minutes of audio which will then be cut to a six-inch phonograph disc disc.
Third Man are encouraging people to post their finished recording to a loved one — and will be selling custom-printed envelopes and postage stamps to make that happen. Fans will also be able to submit digitised versions of their recordings to Third Man, which will be streamed on their website.
Damn, this dude just gets marketing on a giant level.
