• Google's Design Principles

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    At Google we say, “Focus on the user and all else will follow.” We embrace that principle in our design by seeking to build experiences that surprise and enlighten our users in equal measure. This site is for exploring how we go about it. You can read our design guidelines, download assets and resources, meet our team, and learn about job and training opportunities.

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  • IKEA Instagram Website

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    Smart, new way to use an existing platform.

  • Always Tampons Jumps on the Girl-Power Bandwagon #LikeAGirl

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    Dove opened the flood gates and now every brand selling to women is trying to recreate their magic. What do you think of this one?

  • Inside The Mind Of An Inventor

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    Colin Furze is a plumber by day — but in his spare time he retreats to his garage and invents all manner of weird and wonderful contraptions. The human mind is an amazing thing.

  • The Best Avis Commercial We've Ever Seen

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    This new spot, from VCCP, is shot in black-and-white and is based on a simple premise: unlock a rental car and you 'unlock the world.' The 'we try harder' tag was originally created in the mid-1960s and returns here.

    For an industry that hasn't seen good advertising since that line was originally penned within the walls of DDB in 1962, this is a refreshing jolt. It's running in the UK. Hopefully, the US grabs it up — though recently, Avis US dropped the iconic line in favor of the vanilla-flavored "It's Your Space."

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  • Granny Takes Some Shit to Prove Her Band-Aids Stay On

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    This is one of the oddest product demo campaigns we've seen in a while. It's definitely a toss-up between this gig and Walmart greeter for which is more demeaning when you reach old age.

  • VICE Short Film: A Piece of the Bottom

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    Inspired by real events, the film tells the tale of two feuding lobster families on the brink of war played out over the battleground of Maine’s 3,500 miles of coastline. Here, on America's biggest ocean frontier, self-regulated lobstermen struggle to hang on to their way of life, even if it means fighting to the death for their piece of the bottom.

  • Strangers Slapping Each Other

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    The First Kiss video, that went around the interwebs and featured "random" people kissing each other, turned out to be a big ad from Los Angeles womenswear brand Wren to promote its fall fashion collection. Here's a new video with a similar setup, in which casual and close acquaintances slap each other across the face. No brand attachment yet. Sign us up.

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