Newcastle, the No Bollocks beer brand, has just released its limited edition Newcastle Bombshell pale blonde ale. To support the release, they're rolling out this new TV spot created by Droga5 New York — featuring an array of pigment-challenged sunbathers who share the same pale attributes as the brew.
At the end of the five seconds of mandatory waiting time to jump past a pre-roll ad on YouTube, this fun video from AlmapBBDO clicks the "skip ad" button automatically for you. The copy explains: "New Beetle with DSG Tiptronic transmission. You don't shift gears. Neither does the commercial."