• Sony Sells Their Waterproof MP3 Player Inside A Bottle Of Water

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    The headphones are designed to offer swimmers a way to listen to their playlists in the pool. They were packaged inside a bottle of water sold through vending machines. Nice, innovative idea from DraftFCB.

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  • Facebook Fraud

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    Evidence Facebook's revenue is based on fake likes. When revenue is built on clicks, you're sure to have cheaters. It's time to slaughter the click farms.

  • Facebook Look Back: Walter White

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    Highlights from the Facebook Timeline of one of television's most memorable characters.

  • Peek Under Marilyn Monroe's Skirt with This Interactive Poster

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    It promotes the book, Marilyn: Intimate Exposures. Great idea that sort of fizzles out because of the need for a QR code. There had to be a way around it.

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  • British Ads Remade in LEGO to Promote the Toy Maker's Movie Release

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    On Sunday night, Britain's ITV devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads — to promote The Lego Movie. Rad. Check out the four original ads here.

  • Stay in School, Kids

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  • Walking Dead Zombies Infect an NYC Sidewalk Grate

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    Returns this Sunday night. Give us this show as a client, please.

  • GoPro: Red Bull Stratos, The Full Story

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    On October 14, 2012, Felix Baumgartner ascended 128,100 feet above Earth's surface to the edge of space in a stratospheric balloon. Millions across the globe watched as he opened the door of the capsule, stepped off the platform, and broke the speed of sound while free falling safely back to Earth. Felix set three world records that day — and inspired us all to reach beyond the limits of our own realities, and reimagine our potential to achieve the incredible.

    GoPro was honored to be a part of this epic achievement, with seven HERO2 cameras documenting every moment. From the airless freeze of outer space, to the record-breaking free fall and momentous return to ground — see it all through Felix's eyes as captured by GoPro, and experience this incredible mission like never before. No one gets you closer than this.

    These marketers are sucking every bit of juice they can out of this. But it's definitely deserved the attention it's gotten.

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